October 15, 2009

2010 Team Program Announced

Team Debuts Inaugural Road Program For 2010

SUNNYVALE, CA (October 15, 2009) – Sterling Sports Group is pleased to announce the addition of a regional road program for the 2010 season. Built on the foundation of our successful Cyclocross Team, the road team is focused on developing a core group of riders and offering a comprehensive team racing experience. We are looking for up to five (5) riders in the following categories for membership on this Northern California based team (Selected riders must be committed to a focused training and racing program for the 2010 season):

•Category 3 Men
•Category 4 Men
•Junior 17/18 Men
•Masters 35+ 4/5 Men

The Sterling Regional Road Team will support a core group of riders with a road/criterium specific coaching program, regular team based training/tactics rides, a team race mechanic at marquee events, access to substantial pro-deals from sponsors, and great prices on the best looking kits in the peloton. Team training programs start in January, and are led by USAC Elite Coach Matt McNamara. Training includes regular group rides on weekends and a weekly training schedule delivered via your own online training log. Potential team riders should be committed to attending the twice monthly team rides in the winter/spring, and as many of our weekly rides as possible during the spring/summer.

Maybe you’d like to ride with us? Interested riders should submit a team application by November 15th , better yet come to our INFORMATIONAL MEETING at The Bicycle Outfitter on November 11th at 7:00pm (Dave Prion at TBO has even offered a “team discount” of 10% off to attendees that night). Preference will be given to those athletes who most ably demonstrate the balance between competition, camaraderie, and fun in their approach and attitude. Applications and program descriptions are available on the company website www.sterlingwins.com. The final team roster will be announced December 15th , and training programs start January 1st. Please drop me a note to reserve your spot at the meeting, or to answer any questions – info@sterlingwins.com !!

Cost for the program is $250 ($100 for Juniors) and includes:
•1 year membership on the team.
•Road/Criterium Specific Training Program, including an online training log: January - August
•Optional Personal Coaching program for $99/mo ($175 membership fee)
•Team Training Camp in January including performance testing & bike fit, and long rides each day
•Race Mechanic/Support from Bay Area Mobile Bike Repair, at 5-10 designated team events
•Regular Training Rides on weekends (2x/month) and weekly training with the return of Summer
•Category Specific Race Plans – we’ll work with each category to generate results and upgrades for all
•Access to Pro Deals on team bikes and equipment thanks to our sponsors.

Sterling Sports Group (www.sterlingwins.com) is the result of over 20 years of passion for the sport of cycling. Sterling Sports is a growing company focused on creating a seamless interface between athlete and coach, technology and personal attention. They can be reached at 408.891.3462 or info@sterlingwins.com