July 17, 2009

Cyclocross Programs Annoucement

STERLING SPORTS GROUP CYCLOCROSS PROGRAMS
Company Deepens Committment To The Cyclo-Cross Community For 2009

SUNNYVALE, CA (July 17, 2009) – Sterling Sports Group is going ‘All In” for cyclocross in 2009 by offering a full complement of ‘cross related programs and activities. Company President Matt McNamara noted that adding elements like a cross specific webinar, weekly training series, online training programs and performance testing & fit packages specifically for the CX community was a logical step for the company: “We are a performance coaching company committed to the culture of cyclocross. We couldn’t think of a better way to demonstrate that commitment than to broaden our reach to the cyclocross community through these innovative programs.” Among the program elements:

- CX Training Camp – All ‘crossers are invited to sign up for our 2 day training camp September 18 – 20th. The camp includes baseline performance testing, group rides, position assessment, and training program orientations. Camp costs between $150-$375 depending on affiliation

- Training Series – Starting September 8th we’ll have a 6-week training series on Tuesday nights. Each week we’ll tackle a different element of ‘cross competence including: starts, mounts/dismounts, hills, intervals and a practice race. Training Rides are $30/each or $120 for the whole series.

- ‘Cross Webinar – We will be hosting a Cyclocross Training Webinar on August 27th. It will cover ‘cross specific training and racing requirements including program design, equipment selection, interval formats for racing, and more. Webinar is $15.

- Online Programs – We have developed several cyclocross specific online training programs available through our website. These programs are geared to different levels of racer and those training with power or heart rate. Online programs start at $50.

-‘Cross Specific Testing & Fit Package – Get an idea of where your fitness is, what to train to be faster, and get a complete Pro-Fit in one easy session. A $225 value, only $150 for Cyclocross! Valid til October 1st.

To register for any of these exciting programs simply visit us online at www.sterlingwins.com, drop us an e-mail at info@sterlingwins.com, or call us at 408.891.3462


ABOUT STERLING SPORTS GROUP
Sterling Sports Group (www.sterlingwins.com) is the result of over 20 years of passion for the sport of cycling. Launched in late 2003, Sterling Sports is a growing company focused on creating a seamless interface between athlete and coach, technology and personal attention. They can be reached at 408.891.3462 or info@sterlingwins.com
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