September 22, 2008

STERLING SPORTS GROUP ANNOUNCES ROSTER

Small Cyclocross Program Fires Off Surprisingly Strong Roster



SUNNYVALE, CA (September 22, 2008) – Sterling Sports Group is pleased to announce their 2008 Cyclocross Team roster. Built around a core group of 14 riders, the team is composed of an exciting combination of talent, experience, youth, enthusiasm, and attitude. The team scored a bit of a coup by landing Mike Sayers as it’s lead rider. Sayers is a long time stalwart of the US Professional road scene, and is eagerly embracing his first foray into the world of cyclocross. “I’m honored to have Mike on the team. His leadership and approachability will be great assets to our young team,” says team manager Matt McNamara. In addition to Mr. Sayers, the team boasts several top tier athletes including multiple State Champion Liza Rachetto, promising juniors Matt Valencia and Anthony Delivannis, several speedy Masters and a quartet of Elite B riders looking to move up.

Mike Sayers puts it all in perspective when he says “It’s going to be really nice to be a part of this program. I’m sure having fun is the name of the game.” That aura of fun is certainly be enhanced by the other members of the team. From Masters to Juniors this is a truly unique program. Chris Carroll is perhaps the most inspiring member of the team. Chris had a heart transplant in 2002 and is super motivated to race to his hearts content, to turn a phrase. Add to the mix experienced riders like Aaron Hunter, Matt Idler, Jason Sage and Bill Strachan, rookies like the junior terrors Matt Valencia and Anthony Delivannis; and masters like Ed Miszkiewicz and Justin Kromelow and you just know we’re in for a fun season!

The team is focused on rider development through an innovative program that provides each rider with a personalized coaching program, weekly training rides, event and equipment support, and camraderie. Events wise the team will focus on the Northern California calendar including the Bay Area Super Prestige Series, Central Coast and Sacramento Series’, with a couple of National level events likely. The team, officially known as SterlingWins.com presented by Leopard Bikes, will ride the brand new, 1100 gram, Carbon Fiber Leopard CX1 bike adorned with Ritchey WCS components, and SRAM drivetrains.

Riders:
Mike Sayers – UCI Pro / Elite A’s – 12 year professional for BMC, Health Net, Mercury
Liza Rachetto – Womens Elite A – 2008 Idaho State Criterium Champion
Matt McNamara – Elite A’s – Team Manager and USAC Level 1 Coach
Matt Valencia – Junior – multiple top 10’s at 2008 Junior Nationals
Anthony Delivannis – Junior
Aaron Hunter – Master 35+A
Bill Strachan – Masters 45+A
Jason Sage – Elite B’s
Matt Idler – Elite B’s, Team Coach
Justin Kromelow – Masters B35+
Chris Carroll – Elite C’s
Ed Miszkiewicz - Master 50+ C

Equipment:
Frames: Leopard CX1 1100g Carbon Fiber
Components: Ritchey WCS
Drivetrain: SRAM


ABOUT STERLING SPORTS GROUP
Sterling Sports Group (www.sterlingwins.com) is the result of over 20 years of passion for the sport of cycling. Launched in late 2003, Sterling Sports is a growing company focused on creating a seamless interface between athlete and coach, technology and personal attention.
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