STERLING CROSS P/B SENDMAIL, INC

Crossover Talent and Depth Highlight 2011-12 Roster

****FOR IMMEDIATE RELEASE****

SUNNYVALE, CA (September 8, 2011) – Brimming with talent the Sterling Cross p/b Sendmail, Inc Cyclocross Team is set to light the afterburners on a spectacular racing season in just a few short days. Boasting its strongest roster yet entering it’s fourth season, the team is deeper, faster, and more focused than ever on winning races and upending the status quo in Northern California racing.

Led by three time Olympian Eric Wohlberg, the mens team includes talent and depth in the form of standout road riders Adam Carr and Rand Miller, both of whom made successful transitions to ‘cross last fall and look to be even stronger this season. Fresh off a 2nd place at this past weekend’s Giro di San Francisco, returning rider Martin Acosta is another rider to watch this season having made the jump from Cat 5 to Cat 1 in a little over a year. The future is bright for this speedster from East Palo Alto. Elite Single Speeder Patrick Kitto is out to ruffle the feathers of the SS establishment this year, and coming on the heels of a very successful 2010 campaign, you can bet he will be punching tickets at the front all season long!

The womens team is led by 2010 Idaho State Cyclocross Champion, and Giro Donne finisher, Liza Rachetto, who looks to be primed for a breakout season. New to the team this year are the talented tandem of Anna Barensfeld and Starla Teddergren. Both ladies are coming off strong seasons on the road and looking to parlay some of that fitness into podiums at races on both coasts this fall. Returning rider Carmen Elliott rounds out the squad having rediscovered the fitness that kept her competitive in the pro-mountain bike ranks just a few years ago.

In addition to the elite team, Sterling Cross p/b Sendmail, Inc also has a deep and talented masters roster that includes 2010 Bay Area Super Prestige Series Champion Bill Strachan, making the jump to 45A’s this season along with perennial top 10 masters Rich Stone and Jamie Willin. Matt McNamara, with multiple district podiums will round out the roster in 35A’s.

Not to be outdone, our development squad has over a dozen hard charging members who are looking to continue the tradition of excellence that has become a staple of the Sterling Sports Group program. This year the team includes a small east coast contingent eager to carry the Sterling mantra to new audiences, and add their name to the history of the team. Who will be this years standout rider?

On the sponsorship side of the team are a committed group of partners including Sendmail, Inc back again as presenting sponsor. Also returning are marquee partners Southwall Technologies – a leader in environmentally advanced glass applications, HELP Pain – provider of high tech medical solutions to remote communities, and JF Fitzgerald – legendary makers of World class custom furnishings. On the equipment side the team is pleased to welcome back TRP Brakes and Challenge Tires, while embracing our newest sponsors Lazer Helmets and Mavic Wheels.

ABOUT STERLING SPORTS GROUP
Sterling Sports Group (www.sterlingwins.com) is the result of over 20 years of passion for the sport of cycling. Launched in late 2003, Sterling Sports is a growing company focused on creating a seamless interface between athlete and coach, technology and personal attention. They can be reached at 408.891.3462 or info@sterlingwins.com ###